Use an insurance platform provider, or do it yourself? Personal claims management demands a lot of resources and can be a complex process. Working in a system offering compliance, efficiency, and objectivity is a way to simplify that process. But what is the best way to achieve that?

Pros of developing a system internally

If you choose to build a system internally, you will know exactly how everything is set up, and it will only be employees at your company who are involved in both creating and using it, which can feel comforting. 

Since the system is specifically tailored to your wishes and demands, all necessary functions that claim handlers inquire about can be considered.

Cons of developing a system internally

It can be problematic if the system being created is adjusted to the already existing – and inefficient – linear process that many insurance companies live by. To create a well-functioning system, focus on a system adjustable to future developments. It should work now, as well as in 20 years. 

You might think that doing it yourself is the most cost-efficient way. But, if you calculate the internal costs, including system development, training, support, and further developments – it will be pretty expensive. You must allocate many hours and resources and fight for the IT developer’s valuable time.

Pros of using an insurance platform provider

All companies must at points question what their core business is. For insurance companies, your primary focus isn’t IT and developing internal systems. When using an insurance platform provider, their core business will be system development and adjusting their services to industry standards. As they are IT companies, they create systems that consider your processes and skills. You also get a benchmark on how the industry is continuously developing.

By investing in a system from an insurtech company, you can access shared data as they deliver systems to many customers in the same industry. The possibility to access shared data will soon be a crucial factor as more insurers are opting for data-driven decision-making. In addition, since it is shared with several companies within the industry, it is the fastest way to achieve a reliable and objective amount of data.

You will also get a clear picture of what you’re paying for, and it will most likely end up cheaper than developing it internally. It might initially seem expensive but will usually be less costly in the long run.

Cons of using an insurance platform provider

There are always risks connected to working with a subcontractor. It’s, therefore, essential to get to know the supplier. Study the company and ask questions regarding GDPR, compliance, and what happens to the platform if something happens to the company. 

With an external insurance platform provider, the integration might not be as simple as if you’re developing the system internally. You have to rely on a third-party deliverer that might offer robust API integrations, but it will obviously be another system to consider.

The insurance platform provider might have functions you won’t feel are necessary for your company; hence you might need to pay for some functionality you’re not going to use. But most likely, using an external partner will, either way, be a more cost-efficient solution.

Conclusion

To be a part of the development in the insurance industry, you need to go digital. But that doesn’t necessarily mean that insurance companies must become IT companies. Creating a system where everything is connected should be the end goal. Many insurance companies have already adjusted to the situation and outsourced their IT department or use one or several insurance platform providers, but you could also do this yourself.

You know best what solution is better for your company. But in general, all insurance companies would benefit from using an insurance platform provider to help out with personal claims management. Mavera offers an online insurance platform tailored for personal claims to automate your processes with insights, machine learning, and independent medical advisory. Get in touch with us if you want a closer look at our system and how it could benefit you.

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